What to reply when someone comments “price?” on Instagram and TikTok

The short answer

“Price?” is one of the most common buying signals in comments across the Middle East and North Africa. It comes in many spellings (بكم, بكام, قديش, بقدّاش, prix, combien, bkam), and each one is a buyer who leaves if nobody answers.

How people ask for the price, by dialect and language

A keyword only fires on the words you give it, so “price” alone misses most Arabic comments. Start here, then add what you see under your own posts.

How ChattyFlow matches your price keywords

On Instagram, Meta sends ChattyFlow each comment as it arrives, so replies usually go out within seconds. Matching is strict on purpose:

• Whole words: “بكم” fires on “بكم؟” and “price” on “Price??”, but not on “prices”.
• Ignored: capitals, extra spaces, invisible direction marks and the stretching line, so بكـــم counts as بكم.
• Compared as written: hamza forms, ة and ه, diacritics such as the shadda in بقدّاش, and French accents.
• Phrases help when one word is too broad: كم alone fires on every “how many”, كم السعر only on the price.
• Emoji keywords such as 💰 fire anywhere in the comment.
• Separate keywords with commas, Arabic comma (،) included.

Public reply or DM: which one fits

A public reply shows the whole thread that you answer, and the next buyer finds the price without asking. A DM carries the detail: their size, a link, a question that moves the sale on.

Vary the public line: write four versions in Public Reply and ChattyFlow picks one at random, never the same twice in a row and never twice on one comment.

Reply scripts you can copy

Swap the brackets for your own details: a short public line, then the figure and one question in the DM.

How the AI agent quotes your real price

For follow-ups (another colour, delivery to their city, a price for two), the AI Lead Social Engine on Growth plans answers in the buyer's own language, detected from their words; a comment too short to tell, like “hm”, gets the agent's default language. Its first message is built to give the price of the item in that post and one easy question.

Prices come from your knowledge base: your pricing page, a note you write or an uploaded catalogue. Before sending, ChattyFlow checks every figure against that material and cuts any sentence whose number is not there; if nothing checkable remains, the agent says it does not have that detail.

Questions it cannot answer land in Questions the agent could not answer. Answer one and the agent knows it from then on, or choose Let a person handle it: the agent steps aside, asks the buyer's permission to be contacted, and ChattyFlow emails you.

TikTok: what works where

Public replies to TikTok comments work in every country: put your price words in a Post Automation and write four replies (150 characters maximum). ChattyFlow checks TikTok comments in rotation, every minute across all active automations, and waits a human-like 10 to 30 seconds, so answers land within a few minutes.

A DM from a comment works only for accounts in Vietnam, Thailand and Indonesia; elsewhere, answer publicly and invite the buyer to message you. DM automation through the TikTok Business Messaging API is not available in the United States, the EEA, Switzerland or the United Kingdom.

Hears every dialect

One Instagram automation listens for بكم, بكام, قديش, prix and price at once.

Quotes your real price

On Growth, the AI agent cuts any figure missing from your knowledge base.

Plays by the rules

One private reply per Instagram comment within 7 days, and no TikTok DM where TikTok does not allow it.

What should I reply when someone comments “price?” on Instagram?

If the price is fixed, say it in a short public reply and send the link by DM. If it depends on size, quantity or city, reply with a friendly public line and give the exact price in the DM.

Is it better to give the price in public or in DM?

Public for one fixed price, since everyone reading sees it; DM when it needs detail. Some countries require prices to be shown clearly, so check your local rules.

Will the keyword بكم also catch بكام or قديش?

No. Instagram keywords match whole words and only ignore capitals, spacing, invisible marks and the stretching line. Add each spelling, separated by commas.

Can a TikTok comment get the price by DM?

Only for accounts in Vietnam, Thailand and Indonesia. Elsewhere ChattyFlow answers in public, and TikTok DM automation is not available in the United States, the EEA, Switzerland or the United Kingdom.

What about comments that came in before I set up the automation?

A catch-up check runs unanswered Instagram comments from the last 6 days through your automation, spaced out. Older ones are past Meta's 7-day window, so answer them in public.